Promote The Hell Out Of It!

Dirk Singer: Vanity Metrics & the Value of Content Creators vs Influencers!

October 03, 2019 Misael Trujillo / Dirk Singer Season 1 Episode 22
Promote The Hell Out Of It!
Dirk Singer: Vanity Metrics & the Value of Content Creators vs Influencers!
Chapters
Promote The Hell Out Of It!
Dirk Singer: Vanity Metrics & the Value of Content Creators vs Influencers!
Oct 03, 2019 Season 1 Episode 22
Misael Trujillo / Dirk Singer

Wonderful chat with Dirk Singer for episode 22! Dirk is a senior marketing, content and digital director with 25 years experience and a specific focus on aviation.

Currently working as Creative Director at SimpliFlying; a consulting firm that specialises in aviation marketing and innovation. There he looks after content development, both for SimpliFlying, and for its clients; including editing the world's only aviation trade marketing magazine - Airline Marketing Monthly. Dirk was also Founder and Head Rabbit at the award winning Social Media Agency 'Rabbit', here he ran campaigns for clients such as ASOS, bareMinerals, Champion, AVG, Gatwick Airport and Air China, to name a few.

We talk about the issues surrounding vanity metrics, fake followers/engagement, the influencer industry and everything in between.

You can follow Dirk Singer on Twitter: https://twitter.com/dirktherabbit

You can get in touch with Dirk on LinkedIn here: https://www.linkedin.com/in/dirktherabbit/

Check out 'Airline Marketing Monthly' here: http://www.airlinemarketingmonthly.com

This episode is sponsored by Nexstand EU. www.nexstand.eu
As listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10

NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu

Make sure to give us a follow and give this episode a share! If you can spare a minute, leave us a review on Apple Podcasts or recommend us on any network. 

Catch you next time!

Support the show (https://ko-fi.com/miztrujillo)

Show Notes

Wonderful chat with Dirk Singer for episode 22! Dirk is a senior marketing, content and digital director with 25 years experience and a specific focus on aviation.

Currently working as Creative Director at SimpliFlying; a consulting firm that specialises in aviation marketing and innovation. There he looks after content development, both for SimpliFlying, and for its clients; including editing the world's only aviation trade marketing magazine - Airline Marketing Monthly. Dirk was also Founder and Head Rabbit at the award winning Social Media Agency 'Rabbit', here he ran campaigns for clients such as ASOS, bareMinerals, Champion, AVG, Gatwick Airport and Air China, to name a few.

We talk about the issues surrounding vanity metrics, fake followers/engagement, the influencer industry and everything in between.

You can follow Dirk Singer on Twitter: https://twitter.com/dirktherabbit

You can get in touch with Dirk on LinkedIn here: https://www.linkedin.com/in/dirktherabbit/

Check out 'Airline Marketing Monthly' here: http://www.airlinemarketingmonthly.com

This episode is sponsored by Nexstand EU. www.nexstand.eu
As listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10

NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu

Make sure to give us a follow and give this episode a share! If you can spare a minute, leave us a review on Apple Podcasts or recommend us on any network. 

Catch you next time!

Support the show (https://ko-fi.com/miztrujillo)